Beyond the pitch: strengthening women’s football through strategic infrastructure investment

Women’s football continues to grow at pace, both as a sport and as a rapidly developing investment market.

In her recent article, Sarah Rock explores why the next phase of progress will depend on targeted infrastructure investment rather than simply scaling the men’s game model.

Sarah highlights that the Women’s Super League is experiencing unprecedented commercial momentum, with revenues and attendances rising sharply and a new, loyal fanbase emerging. However, the current infrastructure is modelled from the men’s game and not designed for the realities of the women’s game or its audience. She states that purpose-built, multi‑team regional venues could unlock far greater value by maximising stadium usage, enabling double‑header matchdays, and catering to a less tribal, more family‑oriented supporter culture.

For investors, this presents a significant opportunity: facilities tailored to women’s football, including accessible entry points to family‑friendly policies and improved commercial offerings, are critical to sustaining growth. As Sarah notes, with the WSL expanding and clusters of clubs concentrated in regions such as London and the north‑west, now is a pivotal moment to invest in infrastructure that reflects the sport’s unique identity and commercial potential.

This article was first published by City AM in January 2026.