Advising the new generation of women leading wealth decisions
Written by
Partner and Head of Family, Emily Brand, shares her perspective in IFA Magazine on how women’s roles in the high‑net‑worth sphere have evolved, and what this shift means for the professionals who advise them.
She notes that women now hold far greater financial autonomy than previous generations, which has created new considerations across wealth protection, planning and long‑term decision making.
Emily highlights that major life events, particularly marriage, divorce and succession, carry significant financial implications for women who control or expect to inherit substantial assets. She observes that clear agreements, careful estate structures and thoughtful philanthropic planning can help women safeguard their position and ensure their wealth is directed according to their priorities, especially as life expectancy and family dynamics continue to evolve.
She also emphasises the need for advisors to engage women as active financial decision makers rather than secondary participants. Emily points out that when advisors involve both partners equally and build confidence around complex topics, they are better placed to support women through transitions such as bereavement or separation, and far more likely to maintain long‑term relationships.
The full article was first published in IFA Magazine in March 2026.
